Updated on February 4, 2024
Error with Breadcrumbs in Search Console
If you own a website and use Google Search Console, you might have come across an error related to breadcrumbs. Breadcrumbs are an important component of a website’s navigation structure, providing users with an easy way to understand their current location within the site. However, when Google encounters issues with your website’s breadcrumbs, it can impact your search engine rankings and user experience. In this article, we will discuss the common errors associated with breadcrumbs in Search Console and offer some solutions to fix them.
What are Breadcrumbs?
Breadcrumbs are a navigational tool that helps users understand their location within a website’s hierarchy. They often appear as a trail of clickable links at the top or bottom of a webpage. For example, on an e-commerce site selling shoes, the breadcrumb trail might look like this: Home > Men’s Shoes > Sneakers. This allows users to easily navigate back to a previous page or category with just a few clicks.
Why are Breadcrumbs Important for SEO?
Breadcrumbs not only enhance the user experience but also provide SEO benefits. By implementing breadcrumbs on your website, you can achieve the following:
- Improved user navigation: Breadcrumbs make it easy for users to understand their location within your website and navigate back to previously visited pages.
- Enhanced search engine crawling: Breadcrumbs create a logical structure for search engines to follow, making it easier for them to index your site’s pages effectively.
- Keyword-rich internal linking: Each breadcrumb link represents a specific category or page, allowing you to include relevant keywords within the anchor text, thereby improving SEO.
Common Breadcrumb Errors in Search Console
While breadcrumbs can greatly benefit your website, they may also result in errors when not implemented correctly. Here are some common breadcrumb-related errors in Google Search Console:
1. Inaccurate or Missing BreadcrumbList Markup
Google recommends using structured data markup, specifically the
BreadcrumbList schema, to provide breadcrumbs information to search engines. This markup should be implemented accurately on your website. Failure to include this markup or adding inaccurate structured data can result in breadcrumb errors in Search Console.
2. Incorrect Link Hierarchy
Another common error occurs when the hierarchy of breadcrumb links on your site does not match the actual page structure. For example, if a webpage is categorized under “Men’s Shoes” but the breadcrumb trail suggests it belongs to another category, Google may flag this as a breadcrumb error.
3. Missing Breadcrumb on Home Page
Search Console may report an error if your website’s home page does not have a breadcrumb or if the breadcrumb trail is incomplete. It’s essential to include a breadcrumb on your home page, providing users with a clear path to navigate through your site.
4. Breadcrumb Markup Not Visible
Google expects the breadcrumb markup to be easily visible for users and search engines. If the breadcrumb schema is hidden or not prominently placed on your webpage, it can trigger errors in Search Console.
How to Fix Breadcrumb Errors
Now that we understand the common breadcrumb errors in Search Console, let’s explore some solutions to fix them:
1. Implement Accurate BreadcrumbList Markup
To ensure accurate breadcrumb display in search results, you should include the
BreadcrumbList structured data markup on your webpages. This markup helps Google understand the relationship between each breadcrumb link and the overall hierarchy of your site.
2. Verify Link Hierarchy
Review the hierarchy of your breadcrumb links and make sure they correspond to the actual page structure. If necessary, rearrange or update your breadcrumb trail to accurately reflect the site’s hierarchy and avoid misleading Google.
3. Add Breadcrumb to the Home Page
Ensure that your website’s home page has a breadcrumb and that it is properly structured. Make sure the breadcrumb trail starts with “Home” and provides a clear path to navigate to other sections of your website. This will help both users and search engines understand your site’s structure.
4. Make Breadcrumb Markup Visible
Place the breadcrumb markup in a visible location on your webpages, preferably at the top or bottom of the content. Ensure that it is not hidden behind interactive elements such as dropdown menus or accordions, as this can lead to errors in Search Console.
Proper implementation of breadcrumbs and addressing any related errors in Google Search Console is crucial for the success of your website. Breadcrumbs improve user experience, assist search engine crawling, and contribute to your overall SEO efforts. By understanding the common breadcrumb errors and following the suggested solutions, you can ensure that your website’s breadcrumbs are optimized and error-free.
Remember, providing accurate and helpful navigational elements like breadcrumbs not only benefits your users but also enhances your website’s visibility in search engine results. Take the necessary steps to fix any breadcrumb errors in Search Console and enjoy the improved navigation and SEO benefits they bring.
Who is Alizaib Hassan? Alizaib Hassan is a search engine optimization specialist. Alizaib Hassan: Automate SEO-related tasks using Python. Alizaib regularly attends webinars, conferences, and SEO-related events. He focuses on automation, data science, web development, entity-based SEO, marketing, and branding.