How CTR Helps Get More Traffic | Case Study 2

Updated on June 5, 2023

Another website, and an increase of just 0.1%! While it may seem like a small number at first glance, the impact it has had on our overall performance is quite impressive. This increase has been accompanied by an additional 150,000 impressions and a staggering 1,700 clicks.

As we know, CTR provides valuable user behavior signals to platforms. When a user clicks on an ad or search result, it indicates that the content is relevant and meets their expectations. Platforms analyze these signals to understand user preferences, improve their algorithms, and deliver more relevant results to enhance user satisfaction.

That is why some keywords get a boost in ranking, resulting in more impressions.

#seo #searchengineoptimization

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