What Type of Backlinks Are Most Effective

Alizaib Hassan

Updated on February 10, 2024

Types of Backlinks that are Most Effective for SEO

Backlinks play a vital role in improving a website’s search engine optimization (SEO) efforts. Essentially, backlinks are incoming hyperlinks from one webpage to another, and they are seen by search engines as a vote of confidence for the linked webpage. However, not all backlinks are equal in terms of their impact on SEO. In this article, we will explore the most effective types of backlinks that can boost your website’s rankings and visibility in search engine results pages (SERPs).

1. Editorial Backlinks

Editorial backlinks are considered the most powerful type of backlinks because they are given voluntarily by other website owners, bloggers, or publishers who find your content valuable. These backlinks are earned naturally when others reference or cite your website as a source of information, and search engines view them as highly trustworthy. To acquire editorial backlinks, it is important to produce high-quality, original, and informative content that others would want to link to.

What Type of Backlinks Are Most Effective

2. Guest Posting Backlinks

Guest posting involves writing and publishing articles on other websites within your industry or niche. This strategy allows you to not only gain exposure to a new audience but also secure backlinks in the process. When guest posting, make sure to choose reputable and authoritative websites, as backlinks from such sources carry more weight in terms of SEO. Additionally, focus on creating valuable and well-written content to maximize the effectiveness of your guest posting efforts.

3. Broken Link Building Backlinks

Broken link building involves finding broken links on relevant websites and reaching out to the website owners or managers to suggest replacing the broken link with a link to your relevant content. This strategy benefits both parties involved, as the website owner can fix broken links, and you can acquire a new backlink. To identify broken links, you can use online tools or browser extensions specifically designed for this purpose. Broken link building requires a proactive approach, but it can result in high-quality backlinks if executed correctly.

4. Infographic Backlinks

Infographics present information in a visually appealing and easily understandable format. They are highly shareable and can attract a significant amount of backlinks. By creating informative and visually engaging infographics, you can increase the likelihood of others using them on their websites. To optimize your infographic for backlink acquisition, it is essential to include relevant alt text, embed code, and a call-to-action urging users to link back to the source of the infographic. Additionally, promote your infographic through various channels, such as social media and industry forums, to maximize its reach.

5. Social Media Profile Backlinks

While social media profile backlinks may not directly impact SEO as traditional backlinks, they can still contribute to improving your website’s online presence. A website’s social media profiles often have high domain authority and are frequently crawled by search engines. By including your website’s link in your social media profiles, you can potentially gain referral traffic and increase brand visibility. Additionally, having active and well-maintained social media profiles can indirectly impact SEO by generating social signals, thus indicating to search engines that your website is reputable and popular.


When it comes to backlinks, quality is undoubtedly more important than quantity. While various types of backlinks exist, focusing on acquiring editorial backlinks, guest posting backlinks, broken link building backlinks, infographic backlinks, and social media profile backlinks can yield the most effective results for your website’s SEO efforts. Remember to prioritize creating valuable content that others would want to link to, as this is the foundation of obtaining high-quality backlinks. By incorporating these strategies into your overall SEO strategy, you can enhance your website’s visibility, organic traffic, and search engine rankings.