Why Breadcrumbs are Useful in SEO

Alizaib Hassan

Updated on February 10, 2024


Breadcrumbs are an essential element in website navigation and play a crucial role in improving user experience. Additionally, they also have significant benefits in terms of search engine optimization (SEO). In this article, we will explore why breadcrumbs are useful in SEO and how they can enhance both user experience and overall website performance.

What are Breadcrumbs?

Breadcrumbs are a navigational aid that displays the user’s current location within a website’s hierarchical structure. Inspired by the Hansel and Gretel fairy tale, where they used breadcrumbs to find their way back home, website breadcrumbs function in a similar manner – providing users with an easily accessible trail to navigate back to previously visited pages or the homepage.

Improved User Experience

Why Breadcrumbs are Useful in SEO

One of the key benefits of breadcrumbs is their ability to enhance user experience. By clearly indicating the user’s location within a website’s structure, breadcrumbs provide a sense of orientation, making it easier for users to understand the relationship between different pages and navigate accordingly.

For example, imagine you are browsing an e-commerce website and searching for a specific product. The breadcrumb trail can show you the category, subcategory, and finally the product page, allowing you to easily backtrack or skip levels if needed. This saves time and effort, resulting in a more user-friendly experience.

Keyword Targeting and Internal Linking

Breadcrumbs can also serve as a tool for keyword targeting and internal linking, which are essential aspects of SEO. By incorporating relevant keywords in your breadcrumb links, you can optimize them for search engines, thus improving your website’s visibility and rankings.

Furthermore, breadcrumbs encourage internal linking within your website, which helps search engines understand the hierarchy and relationship between different pages. Internal linking not only facilitates easier crawling and indexing of your website but also boosts the link authority and visibility of all pages.

Reduced Bounce Rates

Bounce rates refer to the percentage of users who leave a website after viewing only one page. High bounce rates negatively impact SEO as search engines interpret this behavior as a lack of relevancy or user satisfaction. Breadcrumbs can help reduce bounce rates by guiding users to related content or higher-level pages, encouraging them to explore further.

By showing users the available options and related categories, breadcrumbs increase the chances of visitors finding relevant content and continuing their journey on the website. This ultimately leads to improved engagement, longer browsing sessions, and reduced bounce rates – all of which positively impact SEO.

Mobile Friendliness and Responsiveness

In the era of mobile-first indexing and the increasing dominance of smartphones, mobile friendliness has become a critical factor for SEO. Breadcrumbs contribute to a website’s mobile friendliness by enhancing navigation on small screens and allowing users to easily understand their position within the site.

When users browse websites on mobile devices with limited screen real estate, the hierarchical structure of breadcrumbs becomes invaluable. They enable users to retrace their steps or navigate to other sections without the need to rely solely on the small mobile menu. This convenience improves overall user satisfaction, potentially leading to higher search rankings.

Schema Markup and Rich Snippets

Schema markup is structured data that helps search engines understand and display information about a website’s content. Breadcrumbs can be marked up with schema data, enabling search engines to create rich snippets in search results.

Rich snippets provide additional information about a webpage directly on the search engine results page (SERP). Including breadcrumbs in schema markup can enhance the visibility and user appeal of search listings, increasing the likelihood of attracting organic clicks and improving SEO performance.


Breadcrumbs offer numerous advantages in terms of user experience, SEO, and overall website performance. By providing clear navigation paths, incorporating relevant keywords, reducing bounce rates, improving mobile friendliness, and utilizing schema markup, breadcrumbs play a pivotal role in optimizing a website for both users and search engines.

Incorporating breadcrumbs into your website’s design and navigational structure is a beneficial strategy to improve user experience, boost SEO rankings, and ultimately drive more organic traffic. Remember, a well-designed and user-friendly website is always a winning combination for both visitors and search engines.